SUSUBU - OUR COMMITMENT TO

DIRECT ACTION

When we see a problem, we do something about it.

On International Women’s Day — also our first anniversary — we launched SUSUBU: donating 25 pairs of silver nursing cups to Bumi Sehat, a foundation offering free, natural birth and family care across Bali and beyond.

But action shouldn’t be a one-time thing. That’s why we promised to keep going. And this International Breastfeeding Week marks our second round of donations.

SUSUBU is more than a product — it’s a movement to empower women. Our silver nursing cups are designed to soothe, heal, and support the breastfeeding journey, from first latch to last.

The name SUSUBU, meaning mother’s milk, is drawn from the Indonesian words susu (milk) and ibu (mother). A small reminder that care, when given, multiplies.

Why silver?

Silver is naturally antimicrobial, antibacterial, antifungal, and healing — offering hands-free relief for cracked and sore nipples, making it possible for moms to continue to breastfeed their babies.

Unlike creams or disposable pads, these silver cups hold their shape, and increase in power with every use. They gather stories, not wear — ready to be valued and appreciated, shared, passed down, and paid forward.

"Direct action is seeing a problem and doing something about it " - Ibu Robin

"This is about all of us standing together to honor, uplift, and protect women." - Carina

We all thrive in good company, and so does generosity.
Join our direct action initiative for women’s empowerment now by purchasing a pair for yourself, or to give the gift of healing — your purchase will go directly to Bumi Sehat.